> For the complete documentation index, see [llms.txt](https://oodlz-ai-studio.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://oodlz-ai-studio.gitbook.io/docs/outbound-agents/awareness/3-repurpose.md).

# 3. Repurpose

Approve an article in the workspace and 3 brand-native images, platform-native posts, branded short links, and per-platform scheduling fire automatically — all dispatched via Zernio.

> **Approved article goes live and platform-native social posts schedule themselves — different angles, different images, different captions, same brand voice.**

Approve an article in the workspace and the Repurpose producer takes over. The article schedules to publish on the next available Monday, Wednesday, or Friday slot at 9am. When it goes live, 3 brand-native images render at the right aspect ratios for each platform, platform-native social posts atomise the article into different angles, branded short links route every click back through the brand's tracking domain, and Zernio dispatches every post to its account on the right schedule.

## What You Get

* Auto-scheduling to Mon/Wed/Fri at 9am — no manual scheduling, no double-booking, batch-approve multiple articles and they queue cleanly.
* 3 brand-native images per article rendered at the right aspect ratios — square (1:1) for LinkedIn, vertical (4:5) for Instagram and Pinterest, horizontal (16:9) for X and Facebook.
* Platform-native posts per article — LinkedIn professional, Instagram visual-first, X tweet, Facebook community, Pinterest SEO pin, TikTok, BlueSky — each calibrated to that platform's current algorithm.
* Branded short links with UTM tracking on every post — clicks attribute back to the brand's tracking domain.
* Instagram link in first comment via API — the caption stays clean and the link still resolves.
* X link attached separately via API — avoids algorithmic suppression of in-tweet links.
* Full audit trail in Airtable — every social post tracked with Zernio Post ID, content, status, and source blog link.

## How It Works

The pipeline runs in 2 sequences. The first sequence handles scheduling: when an article is approved, the producer fetches the most recent scheduled post on the CMS to determine the last occupied slot, calculates the next available Mon/Wed/Fri at 9am, sets the article to scheduled status, and updates Airtable. Batch approvals queue sequentially without conflict.

The second sequence handles social repurposing and fires when an article actually goes live. The producer detects publication via daily polling, downloads the published article content and featured image metadata, generates 3 social image prompts via an LLM, renders each image at its target aspect ratio via FLUX 1.1 Pro, uploads each to the CMS media library with SEO metadata, then runs the Repurpose Agent to atomise the article into platform-native posts. The agent does not rewrite the same message multiple ways — it identifies distinct angles in the article and matches the best angle to each platform.

Branded short links are generated against the brand's tracking domain. Each post's payload is built per-platform — Instagram link in the first comment, X link attached via API, full URLs in others — and dispatched to Zernio for scheduling on each connected social account. Every dispatched post is logged in Airtable with the Zernio Post ID, status, and source blog link.

## Quality Baked In

* Scheduling never double-books — the producer reads the existing CMS queue before placing each new article.
* Image generation is per-platform — square for LinkedIn, vertical for Instagram/Pinterest, horizontal for X/Facebook — never one image cropped to fit.
* Anti-AI writing rules are enforced at prompt level on every social post — banned phrases blocked, formulaic structures suppressed.
* 2026 platform algorithm priorities are baked into the prompts — LinkedIn for dwell time and comment depth, Instagram for saves and caption SEO, X for native curiosity content, Facebook for multi-comment discussion, Pinterest for keyword search.
* Instagram link in first comment, not caption — the platform doesn't suppress link-bearing captions and the link still resolves.
* X link attached via API rather than embedded in tweet text — avoids algorithmic link suppression.
* Branded short links with UTM tracking on every post — attribution data flows back to the brand's domain, not Zernio's.
* Audit trail per dispatched post — Zernio Post ID, content snapshot, status, and source blog link all logged to Airtable.

## Inputs

* An approved article record in the workspace.
* Brand profile fields — name, tone, brand colours, prohibited language, short link domain, tracking folder ID.
* Connected Zernio account routing for each social platform.

## Outputs

* Article scheduled to publish on the next available Mon/Wed/Fri slot at 9am.
* 3 brand-native images uploaded to the CMS media library with SEO metadata.
* Platform-native social posts dispatched to Zernio for scheduling.
* Airtable Social Posts records — one per dispatched post — with Zernio Post ID, content, status, source blog link.
* Workspace article record marked as Published after the CMS publishes.

## Cadence And Volume

The scheduling sequence runs the moment an article is approved. The repurposing sequence runs daily at 10am, picks up newly published articles, and dispatches them. One article produces multiple platform-native social posts. Cost per repurpose run is near-zero — image generation is the bulk of it.

## What This Replaces

* The social media manager who manually crops images, writes platform variants, schedules each post, and tracks the dispatches in a spreadsheet — half a day per published article.
* The repurposing tool that rewrites the same message multiple ways and posts identical content across platforms.
* The link tool that injects raw URLs into Instagram captions where they don't resolve.
* The scheduling tool that double-books slots when multiple articles are approved at once.

One producer, real per-platform variants, brand-native images, branded tracking, autonomous scheduling — every approved article, every time.

![Outbound repurpose flow — one approved article fans out through scheduling, image generation, content atomisation, platform-native writing, and Zernio dispatch to LinkedIn, Instagram, X, Facebook, Pinterest, TikTok, and BlueSky](https://2935174940-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9WhvO5Y38RJO9oNIdz9G%2Fuploads%2Fgit-blob-f5d27d994cbdacb969b152c793cd96d2ac66c09c%2Fdiagram-outbound-repurpose-flow.svg?alt=media)

***

*This was built. No agent ships this out of the box.*