> For the complete documentation index, see [llms.txt](https://oodlz-ai-studio.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://oodlz-ai-studio.gitbook.io/docs/reporting-agents/growth/the-dashboard.md).

# The Dashboard

Single workspace dashboard — 3 sub-pages (Search Performance, Site Analytics, Social Performance) with hero stat cards, delta badges, AI summaries, and trend charts per channel.

> **One Interface, every channel, this month vs last month, in plain English.**

The Dashboard is the workspace surface for everything the Growth producer collects. It runs as a single Airtable Interface inside the brand's workspace — no separate frontend, no extra logins, no third-party dashboard subscription. The brand opens the workspace, picks a sub-page, and reads.

## How It Works

The Dashboard ships under the name **Reports** with 3 sub-pages in the side nav, one per data source: Search Performance, Site Analytics, Social Performance.

Each sub-page contains 4 elements stacked vertically:

1. **Hero stat cards** — the channel's headline metrics for the latest month. Big numbers, easy to scan.
2. **Delta indicators on each card** — the same metrics expressed as percentage change vs the prior month, colour-coded green or red. Avg Position is inverted (lower = better). Engagement Rate deltas show as percentage points (pp).
3. **Trend chart** — line chart of the headline metrics across the last months, sorted by period.
4. **AI summary card** — the 3-bullet plain-English summary for the latest month and channel.

Channels not yet connected render as placeholder cards on the Social Performance page — no clutter, but the layout stays consistent month to month.

## What You Get

* One Interface for the full performance picture — no juggling 7 platform UIs.
* 3 sub-pages, one per data source — Search Performance, Site Analytics, Social Performance.
* Same reading order on every page — hero metrics, deltas, trend, AI summary.
* Avg Position colour direction inverted correctly — lower numbers (better rankings) show green.
* Trend charts on every sub-page — direction visible at a glance, no separate analysis required.

![Reports Interface — Search Performance page with 4 SEO KPI cards (Clicks, Impressions, CTR, Avg Position) showing month-on-month deltas, a dual-axis Performance Trend chart, and the AI Summary panel underneath](https://2935174940-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9WhvO5Y38RJO9oNIdz9G%2Fuploads%2Fgit-blob-a2f1e56931f8a53884aa1c77f3df16155e8a29af%2Finterface-reports-search-performance.png?alt=media)